Want to incorporate some functional ingredients into your next beverage? Email us to connect with our expert beverage development team at to get started. Product: The Hudson Standard Shrub with CBD Product: Rowdy Mermaid Adaptogenic Kombucha Products: Kombrewcha, Wild Tonic Hard Jun Kombucha Product: Uncle Matt’s Organic Orange Defenseįunction: Immunity + Gut health + Anti-Inflammatory Products: Iconic Protein Cacao & Greens, Evolve Plant-Based Protein & Greensįunctions: Protein + Superfoods/Antioxidantsįunction: Protein + Electrolytes/Hydrationįunction: Protein + Immunity + Anti-inflammatory Products: High Brew Cappuccino + Protein, Starbucks Double Shot Protein In this article, I will share with you the nutrients contained in NOS energy drink, as well as the effects both good and bad of little or. It contains 210 calories, 410 mg of sodium, 54 grams of total carbohydrates, and 54 grams of sugar. Products: Bang (enhanced with creatine), Quake Energy (enhanced with creatine and electrolytes), Reign (enhanced with branched chain amino acids)įunctions: Energy + Improved Athletic Performance and Recovery NOS is a very popular energy drink brand rich in B-Vitamins as shown on its Nutrition Facts label. Here are examples of hybrid products already on the market (there is even some cross-over between these product categories): Energy + Brands planning a hybrid functional beverage should keep these two considerations in mind: Do the auxiliary functional ingredients make sense for the core product? Do the health benefits of the functional ingredients complement each other? These products contain several functional ingredients for multiple benefits such as an energy drink made with electrolyte-rich coconut water or a pre-workout enhanced with lion’s mane, a mushroom touted for a myriad of benefits. Multi-purpose or hybrid functional beverages look promising for the future of function. Market saturation of products enhanced with functional ingredients has many beverage innovators asking, “what’s next?”
Thousands of functional beverages have entered the market over the last decade with ingredients that support need states like improved energy, satiety, gut health, relaxation, beauty, athletic performance, and cognitive health.
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